Episode 38: Steinunn Parsons, True North Sports + Entertainment

Another NHL post-season is underway, but the in-game fan experience is still non-existent in the 'Great White North' and we all know how important it is in sports business. But who are the faces behind this vital cog in the wheel of any successful sports property?

Today, we are fortunate to be joined by Steinunn Parsons and her two decades of venue operations experience. This VP of Guest Experience gives us a much better idea of what goes into her day-to-day, how she aims to turn a negative experience into a positive one, and the ways she provides the Jets faithful with a flawless fan experience regardless if it's having the best hot dog, hearing their favourite tunes, or being able to find their car.

Whether it's working two Olympic Games, opening a new NHL venue, or working for the Calgary Flames, Edmonton Oilers and Winnipeg Jets, this nomad has a deep understanding of what goes into providing the best experience possible for fans across the globe.

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