Episode 30: Jacie deHoop, The GIST Artwork

The Sports Business Life Podcast

There are many podcasts about the business of sports. But what about the life in sports business? Take a journey with two guys passionate about sports and sports business. They aim to not only keep you updated on recent news and trends each week, but also provide unique perspectives from current and future industry leaders.

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The Sports Business Life Podcast

Episode 30: Jacie deHoop, The GIST

March 25, 2021 • Mitch Sharma & Joel Roberts • Season 1

In a saturated sports media market, how do you create a unique voice that satisfies ALL sports fans when you possess zero sports business background?

To answer that question on today's episode, there's no one better than Jacie deHoop, who joins us to share how she and her fellow co-founders left the corporate world to take on this challenge after originally launching The GIST back in 2017. In just under four years, it has become the one-stop-shop for sports news, but with a refreshing focus from a female lens.

We learn from this Queen's University Alum how her team tackled the discomfort a lot of females face when it comes to feeling a part of the sports conversation. In addition, we gain a better understanding of how The GIST aims to promote inclusivity, connectivity, and accessibility.

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