Episode 12: Savannah Hollis, Seattle Kraken Artwork

The Sports Business Life Podcast

There are many podcasts about the business of sports. But what about the life in sports business? Take a journey with two guys passionate about sports and sports business. They aim to not only keep you updated on recent news and trends each week, but also provide unique perspectives from current and future industry leaders.

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The Sports Business Life Podcast

Episode 12: Savannah Hollis, Seattle Kraken

October 29, 2020 • Mitch Sharma & Joel Roberts • Season 1

We all saw the big unveiling back in the summer, but what went into the marketing planning and strategy for the NHL's 32nd franchise?

On today's episode, we get an in-depth look as Savannah Hollis joins us to chat about her role with the Seattle Kraken's Social Media team. We gain a better understanding of how the Kraken want to properly educate their fans, but also provide unique storytelling and engagement that the rest of the league has never seen before.

In addition, Savannah shares her journey across professional hockey as she gained amazing experience in both the NHL and AHL, while also discussing the impact strong female leadership had on her career, why we need to 'Start with Why', how a battle between the Flyers & Devils kickstarted her passion for hockey, and much more!

For your reading pleasure, here is Matthew Berry's article that Joel and I referenced at the start of the episode.

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